Great re-branding project for Lee Bolingbroke's Racing tipster service. The existing brand and website was looking tired and in desperate need of a design facelift.
The project started with a new logo design and modern colour usage, and progressed on to ordering and re-structuring the large amount of content throughout the site into sections. I created a simple but consistent layout throughout and improved the users journey by cutting out the unnecessary pages that were taking customers away from the sign up areas. Finished off the design with some custom imagery using a montage of the owner's very own race horses.